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Home / Products / Dental Chew Sticks

Dental Chew Sticks

Dental Chew Sticks Manufacturers

Dental Chew Sticks Series leverages its inherent properties and functional design to stand out in the pet chew market, particularly excelling in safety, oral health maintenance, and behavior management. Key features include:
1. Naturally safe – made from pure, high-quality ingredients.
2. Durable and long-lasting – suitable for dogs of various breeds and sizes.
3. Deep oral cleaning – helps prevent dental issues and maintain oral hygiene.
4. Optimized digestibility – promotes digestive health.
5. Behavior management – satisfies dogs’ natural chewing instincts and prevents destructive habits.
6. High protein content – supports overall health and vitality.

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Company Profile
Lishui Tengyu Tierfutter GmbH.
Lishui Tengyu Tierfutter GmbH.
We are located in Lishui, Zhejiang, near the airport. We specialize in providing natural and organic dog treats and dog chews, including knotted bone, chew stick, jerky, rawhide chew and etc. With over 20 years of production experience, the company is committed to delivering high-quality, healthy products for dogs.
Our products hold multiple patents and are certified by the FDA, HACCP, BRC, IFS, and BSCI. We export to markets worldwide, including the EU, the US, South America, Canada, and the Middle East, delivering nutritious and delicious snacks to pets across the globe.
Utilizing advanced automation and efficient production processes, Tengyu ensures consistent quality while maintaining high production efficiency. The company supports custom packaging, weight adjustments, and even mold design to meet client needs. Tengyu's vision is to care for pets by providing them with healthy, nutritious treats that promote their well-being and happiness.
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Industry knowledge

Dental chew sticks are a widely popular segment within the pet care industry, particularly in the canine market. Designed to support oral health, these treats combine chewing action with specialized formulations to help reduce plaque, tartar, and bad breath. Over the past decade, rising pet ownership and increased awareness of pet dental hygiene have positioned dental chew sticks as a key product in the pet treats sector.

Market Overview

Global Pet Care Market

The global pet care market is projected to reach over USD 230 billion by 2030, with pet treats representing a significant portion of revenue. Within this category, dental chew sticks occupy a niche but fast-growing segment, supported by rising consumer awareness of pet health and premiumization trends.

Dental Chew Stick Market Size

In 2025, the global dog dental chews market is estimated at USD 5.2 billion, with expected growth to USD 8.3 billion by 2030, representing a CAGR of 8%.

North America accounts for the largest share due to high pet ownership and willingness to invest in premium health-oriented products.

Europe and Asia-Pacific are emerging regions, driven by increasing urban pet populations and expanding retail channels.

Product Characteristics

Dental chew sticks are designed to combine nutrition, flavor, and functional benefits. Common characteristics include:

Feature Description
Ingredients Often made from digestible proteins, natural fibers, starch, and added vitamins/minerals. Some premium variants include enzymes or probiotics.
Shape & Texture Sticks, twists, or ridged patterns to enhance mechanical cleaning action on teeth.
Size & Weight Options Formulated for different dog breeds and sizes to ensure effectiveness and safety.
Functional Benefits Plaque reduction, tartar control, fresh breath, and sometimes joint or digestive health support.

These features contribute to both the oral health benefits and the treat appeal, making dental chews an integral part of a dog's daily routine.

Market Drivers

Rising Pet Ownership

Globally, the number of pet dogs has grown steadily. In the United States, 51% of households own at least one dog, highlighting a large consumer base for chew sticks.

Awareness of Pet Oral Health

Pet owners are increasingly aware that oral health impacts overall wellbeing. Studies show that untreated dental issues can pilot to systemic health concerns in dogs, encouraging the purchase of preventive dental products.

Premiumization and Functional Treats

Consumers are willing to pay more for products that offer both taste and health benefits. Dental chew sticks are frequently marketed as functional treats, emphasizing both oral hygiene and overall wellness.

E-commerce Growth

Online retail channels are expanding rapidly. Subscription models for pet products and specialty e-commerce stores enable regular delivery of dental chew sticks, increasing product accessibility.

Market Segmentation

Dental chew sticks can be segmented by the following criteria:

Segment Key Factors Market Relevance
Dog Size Small, Medium, Large Ensures product safety and effectiveness across breed sizes.
Material Rawhide, Wheat-free, Enzyme-based, Natural Fibers Offers options for dogs with allergies or dietary restrictions.
Functional Additives Vitamins, Minerals, Probiotics Adds value beyond basic oral hygiene.
Distribution Channel Pet specialty stores, Online, Supermarkets Online channels are growing fastest due to convenience and recurring subscription potential.
Price Tier Budget, Mid-range, Premium Premium products dominate in developed regions; budget options cater to mass-market adoption.

Consumer Trends

  • Health-Oriented Purchases: Owners prioritize oral health products that reduce plaque and freshen breath.
  • Natural and Safe Ingredients: Clean-label products with natural ingredients are increasingly preferred.
  • Variety and Flavors: Flavored chew sticks (chicken, beef, peanut butter) enhance palatability.
  • Subscription Services: Monthly delivery models for dental chews ensure consistent oral care.
  • Educational Marketing: Brands that educate consumers on dental health tend to build stronger loyalty.

Competitive Landscape

The dental chew stick market is moderately competitive with a mix of large multinational brands and smaller niche producers. Key observations include:

  • Brand piloters: Global pet care brands leverage strong distribution networks and research-backed formulations.
  • Innovation: Companies focus on functional additives, digestibility, and unique shapes to differentiate products.
  • Private Labels: Retailers increasingly offer store-brand dental chews, particularly in supermarkets and e-commerce platforms.
  • Regional Players: Emerging markets see local brands gaining traction with cost-effective, region-specific formulations.

Challenges in the Market

  • Ingredient Costs: High-quality natural ingredients increase production costs.
  • Regulatory Compliance: Different regions have varying safety standards for pet food and treats.
  • Product Safety: Chew sticks must balance durability and digestibility to prevent choking hazards.
  • Consumer Skepticism: Pet owners are cautious about efficacy claims, requiring evidence-based marketing.

Future Trends

Functional and Multifunctional Products

Future products may include dental sticks fortified with joint-support supplements, probiotics, or calming agents, targeting multiple health aspects in a single product.

Sustainable Ingredients

With increasing environmental awareness, biodegradable or plant-based chew sticks may gain popularity. Rawhide alternatives using vegetable proteins are being tested to reduce environmental impact.

Personalization

Some brands are exploring subscription-based models with customized chew sticks based on dog size, age, and oral health status.

Digital Marketing Strategies

Interactive apps and social media content educating owners on dental hygiene may drive product adoption. Gamification of subscription boxes or reward programs could enhance engagement.

Case Study Example (Hypothetical)

A mid-sized pet brand launches a beef-flavored dental chew stickwith the following strategy:

  • Targeted at medium to large dog breeds.
  • Marketed online with educational content about oral health benefits.
  • Priced competitively in the mid-tier segment.
  • Offered via subscription to encourage repeat purchases.

Potential Outcomes:

  • Builds brand credibility through functional positioning.
  • Expands reach through online channels and digital marketing.
  • Generates recurring revenue via subscriptions, enhancing long-term growth.
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